What are some of the essentials for a person/company before entering into the Laundry/Dry-cleaning business?
Like all other businesses, laundry also requires some basic know-how. The main essential for starting a laundry business is having a thorough understanding of business.
Below are some important points which a person should know before venturing into this business
Market Research:
The laundry business in India is an under explored area. 95% of the market is still unorganized. Knowing the market also helps us to know how much investment we require for setting up the whole business and when can we expect the ROI.
- Being Prepared:
The more organized you are the more well equipped and prepared you are to handle any emergency. This will also help you to run your business smoother. Make a list of all the things you need. From equipment, machines, cleaning solvents, detergents etc. should be purchased and stocked beforehand. Also, if you want to start a pickup and delivery service then, you need to arrange for a vehicle to get the job done.
- Manpower:
Running a business and that to laundry cannot be a one-man show. To do the whole processes efficiently, you need to hire staff who are well skilled in their jobs. You will need people to operate the machines, for ironing, dry cleaning, stain removing.
Delivery Staff should be hired for the pickup and drop off of clothes. So ensure that the people you hire are good at what they do. Or, hire them and train them in their respective departments.
- Know your customers:
Customer satisfaction is the ultimate goal for any business, and a laundry/dry-cleaning business is no exception. Mostly, laundries are accessed by customers who need special care for their designer wear, costly dresses that need only dry-clean. Such operations can be handled by only professional dry-cleaners and cannot be done at home.
- Marketing:
Marketing is the key for any business. A customer can get to know about any business if and only if that particular business markets them. The two major divisions in marketing are-
- Traditional or offline marketing
- Digital or online marketing
From printing brochures to distributing of flyers there are many ways of marketing a business. Word Of Mouth (WoM) is also vital to make your business grow. So have specific target audience/customers and spread the word!
- Be the best in the Business:
Even though the professional laundry / dry-cleaning business are still at a nascent stage in India, people who are entering into the business will face a stiff competition from the local dhobis. Your focus should be on differentiating yourselves from the rest of the pack.
For example, you can create a niche for yourself by offering services like-
- Express Delivery
- Stain Removals and
- Providing pickup and delivery services are some of the things which come across my mind at this point of time
These are some of the essentials for a person/company to know before starting a laundry / dry-cleaning business
For more information,
People can get in touch with me in LinkedIN, Facebook, Instagram
WhatsApp - https://wa.me/+917569800675/
PK,
PK Enterprises.
